Seiko may be preparing to bring back another historic name, after new trademark filings appeared for Queen Seiko. Watch industry site Plus9Time spotted that Seiko has applied to register the Queen Seiko name in Japan, the US, and several other markets. A US trademark listing also shows a Queen Seiko application filed by Seiko Group Corporation under serial number 99879210.
That does not automatically mean a new watch is coming. Big companies often file trademarks to protect old names, block rivals or keep future options open. But in Seiko’s case, the timing is interesting.
There is more history behind Queen Seiko than the name might suggest. The original range launched in 1962, one year after King Seiko, and was positioned as a high-end women’s watch line. If Seiko does revive the name, it already has a real piece of history to build on.
A comeback would also fit Seiko’s recent playbook. King Seiko returned as a limited edition in 2021 before becoming a regular collection in 2022, giving the brand another premium heritage line below Grand Seiko.
Queen Seiko could follow a similar path, but it would not have to be a simple copy of the King Seiko revival. A modern version could give Seiko a stronger identity in the women’s watch space, especially if the brand leans into mechanical watchmaking, refined sizing, and proper heritage rather than treating it as just another dress watch.
There is also a wider market reason this could make sense. Women’s watches have been getting more attention from collectors, and brands are under more pressure to offer serious watches designed for women rather than smaller versions of men’s models.
For now, Seiko has not announced anything publicly, so this is still speculation. But after the King Seiko revival, a Queen Seiko comeback would not be hard to imagine.
At the very least, Seiko seems to be protecting the name. Whether that turns into a full relaunch is the part watch fans will now be watching closely.